How Website Monitoring Boosts Online Business Revenue
While you may operate a website that’s dedicated to providing information and connecting like-minded individuals, many website owners operate this space as a means of cultivating some form of revenue. Whether the site is used as a direct source of revenue, such as an eCommerce platform, or as an indirect source of revenue, such as recommending your business services within a purely information blog, the value of website monitoring for either circumstance is great. If you’re searching for a way to create a stable and highly functional website to boost online revenue, then you must consider implementing a modern website monitoring solution.
Creates a Stable Environment
Perhaps one of the most valuable benefits of website monitoring when it comes to a revenue site is its ability to create and sustain a stable environment. Due to the highly competitive nature of the online marketplace, site stability and availability is one of the most important elements to attract, retain and convert visitors into customers. If a website seems unstable, visitors may question their security throughout the transaction process. This is one of the quickest ways to lose a sale. However, when a website monitoring solution is implemented, your digital environment is made stable by instantly correcting errors and eliminating website downtime, as much as possible.
Enhances Performance to Retain Visitors
Did you know that the modern Web users expect a web page to completely load within 3 to 5 seconds? In fact, over 75% of web users state that if a site should take longer than this to load, they would have no problem exiting your site and moving on to a competitor. Loyalty between online customers and a business is only as strong as the performance and stability of the site. Website monitoring solutions help prevent from losing customers due to an under-performing website as it ensures each page loads as quickly as possible. Implementing such a solution is imperative for large, content-heavy websites as well as smaller eCommerce sites.
Higher Search Engine Rankings
Regardless of your industry niche, the primary goal of many website administrators is to gain first page search engine result rankings. This highly coveted position can potentially lead to thousands of organic, and highly-targeted, visitors to your site. In fact, the higher your organic traffic, the higher a conversion rate as these visitors were not “tricked” into visiting your site through attractive advertisements, but through their own desire to seek out your product or service. While there are many different elements that affect your site ranking, performance and availability are among the most important. Website monitoring solutions actively work to keep your site performing well within the suggested guidelines established by search engine giants. This results in continuously high search engine rankings, which means a greater number of organic website visitors.
